Meme Day (#august27 Meme Day)

August 27th is Meme Day. This unit of information in the form of a witty phrase or image is used to convey emotions or a personal attitude towards something in the Internet space. Memes come into everyday use thanks to social networks, instant messengers, forums and blogs. It is their users who, first of all, celebrate a funny holiday - #august27 Meme Day. The semantic content of any Internet meme depends on the language and mentality of the inhabitants of a particular country or nation. Thus, on the Russian-language Internet the most popular memes are “Stoned Fox”, “Phototoad”, “Zhdun”, “IMHO” and others. Some of them are tracings from English. For example, the “IMHO” meme is an analogue of IMHO (the phrase In my humble opinion, i.e. “In my humble opinion”) It is used to emphasize that the author’s point of view is subjective. Russian “patstalom” or “under the table” is an analogue of the English ROFL (Rolling on the floor laughing). Internet users use LOL in writing to express laughter - an acronym derived from aughing out loud, which is translated from English. as in "loudly, laughing out loud." For surprise and fright, OMG (Oh My God! - Oh, my God!) is used. Both abbreviations have become so common that they were officially recognized by UK linguists and included in the Oxford Dictionary in 2011. The sources of new memes are social networks and TikTok. Such expressions as “I’m in the moment”, “Foreign agent”, “Medvedev’s dance”, “Are you selling fish?” have left their mark on the history of the Runet. and others. Most of them are accompanied by drawings (photos or collages) that illustrate them. On the English-language Internet in 2001, the image of a surprised owl with the caption O RLY? (errative, a deliberate distortion of the expression Oh, realy?), which quickly became a meme. The supplier of ideas for phrases or comments under the image are major world events - the Euro Championship, the landing of a rover on the Red Planet, Eurovision, a pandemic, etc. Users of the Odnoklassniki platform now have access not only to ready-made memes, but also the opportunity to create them themselves using a chatbot. Those who find it difficult to use a photo editor can use a special social network constructor. Collections of well-known Internet memes are compiled and published on various portals - Memopedia, Top memas, Memify, etc. Platform owners and meme fans keep their finger on the pulse, not only celebrating the emergence of new expressions, but also the holiday established in their honor - # august27 Meme Day.