K-Pop Day

Gangnam Style, a song by South Korean singer-songwriter PSY, which appeared on the Internet on July 15, 2012, instantly topped the charts around the world. This composition, like other musical works, is written in the K-pop genre, which is a mixture of pop, rock, hip-hop, rhythm and blues and electro-pop. The Korean entertainment industry experienced an unprecedented surge in development in the 90s. XX century Since that time, music lovers have had the opportunity to get acquainted with the work of the groups TWICE and BlackPink, the boy band BTS, G-Dragon, Jessica Chung and other performers. Energetic and infectious, Korean pop music has become a cultural phenomenon over the past 30 years, and its representatives - opinion leaders. Members of K-pop groups are called “idols,” a specially coined term for them. Singers star in TV series, Korean dramas, and advertise clothes, shoes and cosmetics. Idols, whose lives are closely followed by fans, participate in TV shows and the K-pop Cover Dance Festival, actively communicate with the public after concerts, and give interviews to journalists. Loyal fans of Korean pop music who live all over the world have established a holiday. K-Pop Day is celebrated annually on September 30th. Korean fans of musical groups, sasaengs, follow their idols everywhere during tours and give them gifts. According to the prevailing stereotype, it is believed that singers have no time to eat due to their busy work schedule. Therefore, fans send their idols ready-made meals, bags of rice and other products, which are delivered by companies specially created for this purpose. Idols, and especially boy band members, pay for their popularity with a lack of personal life. Fans do not want to share their idols with their significant other, so performers cannot advertise relationships with anyone or marriage, or report the presence of children. Before forming a group or starting a solo career, idols learn to sing, dance and communicate with journalists. If a musician’s appearance does not meet accepted standards of beauty, I will send him for plastic surgery. The influence of Korean pop music on the global entertainment industry is very great. K-Pop Day is celebrated by fans of Red Velvet, Rain, CL (Chae Rin Lee) and other artists living both in Asia and in other parts of the world. Fans not only follow the idol’s work, but also actively get acquainted with the culture and customs of the country and learn the Korean language. Fans belong to communities where they exchange opinions with like-minded people about upcoming dramas featuring their idols, discuss their unique style and beauty secrets, and the history of K-pop fashion. Music fans talk about these and other features of the South Korean subculture while celebrating K-Pop Day.