Community Manager Appreciation Day

The transfer of human communication to the digital environment has led to the emergence of social networks and other online communities. They are managed by a community manager - a specialist responsible for communication with the Internet audience, moderating posts and providing a variety of support to group members. The specialist is also involved in promoting a product, brand or phenomenon among potential consumers. In honor of professionals working in the interests of online users, a holiday was established in 2010. Every fourth Monday of January is Community Manager Day. The initiator of the emergence of Community Manager Appreciation Day was Jeremy Ouyang, an analyst in the client strategy department. He researches the impact of social media resources on business development. SSM managers, SMO specialists who work with audiences who came to the company or brand website from social networks, and a community manager, who administers the online community and provides assistance to its members, take part in the promotion of ideas or products. Unlike a moderator, he is a public person who has his own opinion and participates in offline events (for example, meetings of fans of a sports club or subscribers to social network pages with the management of a team or company). Community managers, as community leaders, must have a certain set of qualities that allow them to work effectively. Specialists have the skills of a psychologist and publicist, have a broad outlook, and know the basics of advertising and marketing strategies. A person who not only monitors communication in social network groups, but also promotes a brand, must have his own opinion about the qualities of the product and its characteristics. This is necessary, for example, to write responses with clear arguments to reviews of a product or service. On the professional path of a community manager, there are a lot of pitfalls. This includes professional burnout due to perfectionism, round-the-clock work and constant inclusion in the situation, excessive emotional experience of the conflict that arose in the group. But all difficulties are surmountable and are not critical, especially since the profession is very promising. Promotion of goods and brands through online communities has a great future. As well as moderating groups with posting your own posts in instant messengers and social networks. Virtual communication between people in the modern world and groups of like-minded people will only increase. Therefore, “community manager” is the profession of the future. On January 23, all specialists are congratulated on the holiday by their audience, for whom they work without breaks and weekends.