The products of the fashion industry are as beautiful as they are expensive Often the price of fashion items is unreasonably high, and the working conditions in neck workshops for workers leave much to be desired After the Rana Plaza building, which housed five clothing factories, collapsed in Bangladesh in 2013, Fashion Revolution organized an event to draw attention to the problems of the industry The initiative was supported by environmentalist and Fair Trade activist Kerry Somers She, together with British fashion designers, advocated reforms in the world of the fashion industry Therefore, April 24 is celebrated annually as Fashion Revolution Day
As a result of the tragedy with the destruction of an 8-story building in the Bangladeshi city of Savar, 1,134 people were killed and more than 2,500 were injured of varying severity Among the victims were women and children whom the workers took with them because there was no one to leave them with at home The tragedy could have been prevented if the factory owners had paid attention to the cracks on the façade of the building and evacuated the employees This was done by other tenants of Rana Plaza - the owners of shops and a bank, and the sewing workshops continued to operate
All those involved in the April 24 tragedy were arrested by the police, but this did not stop workers in the industrial zone of the city of Savara from demonstrating The rally turned into riots - 150 cars and sewing workshops were destroyed, and protesters were injured On May 7, people who survived the destruction of factories blocked roads, demanding an increase in wages from a meager 38 euros per month to a higher one and payment of compensation for the damage caused Their demands were met, but this particular case did not solve the problem for the entire industry
Fashion Revolution Day calls on the international community to pay attention to both violations of labor safety standards in sewing workshops around the world and the lack of transparency in the pricing process for light industry products The fashion industry's supply chain and consumer awareness of social and environmental issues is also one of the goals of Fashion Revolution Day
To achieve this, an annual publication of the Fashion Transparency Index was launched, in which owners of large brands reveal details of the production of light industry products In 2018, the Who Makes My Clothes campaign released a film that was highly acclaimed at the Milan Film Festival 3 years earlier, a book entitled “It’s Time for a Fashion Revolution” was published in Brussels
On April 24, buyers of clothes and shoes are invited to think about who creates these things, what kind of work goes behind each of them The organizers of the festival believe that fashion should be ethical in terms of reducing the harm caused to the environment of the planet and people during the production of light industry products On April 24, everyone who supports this initiative puts their clothes on inside out and posts their photos on social networks with the hashtag #whomademyclose These and other promotions are part of the events that are held annually on Fashion Revolution Day