Russian Holidays - PR Specialist Day

All Russian PR professionals sacredly honor the memorable date of July 28; it is on this day that it is customary to celebrate their professional holiday on a large scale. The significant contribution of specialists to the development of any company - small or large - is tangible and obvious. They create an image and business reputation, promote services and form public opinion towards a particular business format in a positive way. Thanks to their efforts, such a concept as “honest promotion” arose. The complex, multifaceted, but very interesting profession of a PR specialist received its official status relatively recently. In 2003, she was included in the domestic classification of professions, and the very next year the PR community solemnly celebrated this significant date at the end of July. Since then, a tradition has arisen of annually honoring and congratulating PR employees who successfully think through and develop a business strategy. Large corporations have created separate PR departments, and in smaller organizations, as a rule, there is such a unit as a full-time PR specialist. He thinks through the tactics of doing business and informing as many people as possible about it. Today, not a single political campaign, large-scale action or localized event project can do without public relations. A highly qualified specialist must have extensive knowledge in various fields, have an analytical mind, be erudite and stress-resistant, have good public speaking skills and the ability to clearly convey information from the right angle, and also prove himself as an intellectual psychologist. The range of his responsibilities is unusually wide - organizing and conducting interviews, posting articles in the media, publishing reports, recording radio addresses and filming videos. All this functionality is necessary for the precise formation of a favorable business image of the company he is promoting and minimizing negativity. On this day, it is customary to reward the best specialists, give valuable gifts or reward them with fashionable trainings and popular training courses. Employees are awarded certificates and diplomas as documentary evidence of their high qualifications and brilliant professional skills. On July 28, open symposiums, seminars, master classes and conferences are often held, led by legendary gurus in the field. Here specialists can meet new interesting speakers, ask pressing questions, learn about new tools for “attracting” social attention and get acquainted with innovations in the legislative framework. Many PR people manage to turn their holiday into a high-profile event, with the involvement of leading media, industry experts and the business establishment. Even on this day, they organically combine business with pleasure. Some travel out of town with members of their team and conduct exciting quests and team building activities. Real PR is carried out in two planes – external and internal. He programs social behavior and attitude towards his company at one level, and at another, he motivates and unites the company’s main strategic resource, creating a strong and cohesive team of like-minded people.